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Giving USA


Is Email the Top Fundraising Strategy for 2017?

"Galas, direct mail, crowdfunding, peer-to-peer events, email campaigns . . . there are so many fundraising initiatives to choose from as we start planning for 2017! So what is the most efficient and effective tactic? What is going to bring in the broadest base of support in 2017 for our nonprofit organizations?"

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3 Reasons Why Your Year-End Appeal is Not Over

"With the new year comes a sense of looking forward and leaving the past behind. You’ve just finished the year-end appeal and will now gear up for the next fundraising project. But not so fast —sorry to say, your year-end fund drive is not over."

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Maximizing Meetings: 3 M’s to Make Event Committee Meetings Meaningful

"Sometimes meetings make you want to tear your hair out. You know — one of those meetings that tangents off the agenda to debate the most inane topic possible aiding nothing at all to the assignment at hand."

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Ashley|Rountree and Associates Named Finalist in the 2015 GLI Inc.credible Awards

"Ashley|Rountree and Associates is pleased to be named as a 2015 Greater Louisville Inc. Inc.credible Awards Finalist. The finalists were named at the July 21 Wake Up Wind Down event at the Mercury Ballroom."

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Maybe we should call Louisville Generosity City

"It is a particularly generous and philanthropic (community)," said Mark Rountree, vice president, partner and senior consultant with Ashley Rountree and Associates, a nonprofit consulting firm. "It has a nice base of old money and new money."

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Is Social Media the Fund Development Professional’s Magic Bullet?

In light of the ALS Association’s recent epic success, the nonprofit industry is abuzz with talk of how to recreate the next Ice Bucket Challenge. Increasingly, board members are looking to development staff to devise a plan using social media to increase gift income. Development staffers are spending countless hours brainstorming the next big social media campaign. And consultants are hotly debating the role of social media in a fund development plan.

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The Importance of Strong Volunteer Leadership for Our Charities

Did you ever wonder how a nonprofit organization is created? You may think it’s all about legal paperwork and countless forms filed with faceless managers at the Internal Revenue Service and our state’s Attorney General’s office. It’s true enough: it takes a lot of paper to win tax-exemption for a charity (and it should; those tax benefits are substantial for the charity and for their donors).

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