Annual Giving Strategy
Annual giving is a foundational component of a healthy development program, providing consistent, reliable revenue that sustains nonprofit’s day-to-day operations and long-term mission. A strong annual giving program builds a broad base of engaged donors, strengthens relationships through regular communication and stewardship, and creates a pipeline for future major and planned gifts. Ashley|Rountree helps organizations identify new donors, retain loyal supporters, and increase annual revenue through smart, integrated strategies. Our partnership focuses on stewardship that builds donor retention, acquisition and loyalty.
What We Offer
- Annual giving program assessments
- Donor identification and retention strategy
- Digital, direct mail, email, text-to-give, and social campaigns
- Data analysis and performance tracking
- Donor communications and recognition systems
- Staff and volunteer coaching
- Interim staffing and search support
- Case for support development and key messaging
Why Partner with Ashley|Rountree
We align modern tools with timeless donor relationships – ensuring every annual effort builds momentum for future major and planned gifts. Our difference lies in how we partner, how we work, and the experience we bring.
- Holistic nonprofit partnership serving staff, boards, donors, and volunteers.
- From strength to strength – building on what works, not imposing one-size-fits-all solutions.
- Candid, experienced guidance from real-world nonprofit practitioners.
- Right-sized strategies designed for your capabilities.
- Capacity-building, high-ROI support that strengthens organizations long after the engagement ends.
Get in touch
If your organization is seeking fundraising solutions, Ashley|Rountree & Associates is ready to listen. Click here to get in touch with a campaign consultant.