Our Mission & Values
Our Mission
Ashley|Rountree and Associates walks alongside nonprofit organizations on a journey from strength to strength – helping them build resilience, grow leadership, elevate resources, and turn vision into meaningful, measurable impact.
Our Vision
Nonprofit organizations empowered by their strengths, confident in their leadership, and capable of creating enduring impact for generations to come.
Our Values
Collaboration.
Ashley|Rountree’s comprehensive approach to each project is rooted in a spirit of collaboration and inclusivity. We believe that everyone involved — from your staff and board to volunteers, donors and people served — has a stake in your organization’s success and a diverse, valuable perspective to offer. We use the same approach in serving you; our team of consultants has a breadth of expertise and deep knowledge of all facets of philanthropy and nonprofit management.
Sustainable Growth.
We are committed to ensuring your organization is better prepared to face the future with newly built capacities. Rather than fostering clients that become dependent on our expertise, Ashley|Rountree works to build each organization’s capabilities from within, assisting staff, board and volunteers in taking responsibility for deepening your nonprofit’s impact. Our responsibility is to help you develop internal resources to reach your organization’s current goals and facilitate long-term growth.
Ethical Practices.
Your work is built on serving the public’s trust, and as your partner, that duty extends to the way we serve you. We understand that nonprofit and governmental organizations benefit from public support and tax exemption in exchange for addressing the community’s most pressing needs without personal benefit. Ashley|Rountree adheres to the Association of Fundraising Professionals (AFP) Code of Ethics and holds each of our consultants and clients to the same high standards.
Impact.
We do more than just talk about what needs to be done – we help lead our clients to action and achievement. Each member of Ashley|Rountree’s team of consultants has worked in both staff and volunteer roles for nonprofits, and we understand your high expectations for tangible results. As your partner, we’ll work with you to transform ideas into impact and celebrate your success every step of the way.
Communty.
Community is a core value for Ashley|Rountree because nonprofits exist to strengthen the people and places they serve. Valuing community means understanding local context, honoring relationships, and recognizing that every strategic decision affects real lives. Community-centered consulting is relational, collaborative, and rooted in trust, ensuring solutions are relevant, inclusive, and sustainable. When consultants invest in community, they share knowledge, build capacity, and hold themselves accountable to long-term impact. Ultimately, when nonprofits grow stronger, communities grow stronger—and that shared success is the measure of meaningful work.