Ashley|Rountree and Associates posts a bi-weekly blog about various aspects in the nonprofit sector. To get the latest news and stay informed please consider joining our contact list.

Top 10 tips for your annual appeal

After quite a few years of direct mail carrying a reputation as “old school” in the fundraising realm, there are signs the trend may be coming back as a valuable tool. As you plan your year-end or annual appeal, consider my top 10 tips for a successful direct mail piece.

Recap: Grant Milestones, Metrics, & Misconceptions

Our free coffee chat lent some insight into common grant myths, how to measure success, and what it means to be “grant ready.”

Remembering Mimi

Our friend and colleague, Marie “Mimi” Ward, passed away November 8, 2023 after a battle with pancreatic cancer.

Much ado about something: Grants

By Jenny BowenVice President, Grants & Research, and Senior Consultant For so many nonprofits, grants make the world go ‘round. Countless people in our communities benefit from the services provided through grant-funded programs, and none of us want to imagine the state of living in their absence.  With lingering financial impacts from the COVID-19 pandemic […]

PG and MG: What’s the BD?

Planned giving and major gifts programs can play important roles in your overall fund development plan.

Are you fundraising or friend-raising?

We’d never tell you to pass up a chance to secure money for your nonprofit, but we’re confident that dedicating more time and people power to your big-picture, long-term fundraising strategy will result in a more predictable and sustainable future.

Meet our marketers: Messaging your mission

By Heather HiseVice President, Marketing & Communications, and Senior Consultant Anyone else feel like the COVID years were a blur? Sometimes it’s hard to remember what we were doing during those years. But there’s one thing I know for sure: While everyone was hunkered down, Ashley|Rountree was scaling up to create a “one-stop shop” experience […]

Teaming up with donors to support higher ed diversity

By Kacy Noltemeyer and Keeley ParkerVice Presidents, Fundraising Solutions, and Senior Consultants The Supreme Court’s recent decision on affirmative action, declaring that race cannot be a factor in college admissions, has raised many questions for higher education institutions as they fulfill commitments to student diversity. And while those in school leadership positions have a lot […]

What moves us forward

Farmington was a plantation with slaves; its history is far from untainted. Part of the journey of creating Farmington’s strategic plan was understanding how sensitive this walk was going to be.

Stuff of dreams: Strategy and planning

Strategic planning is the bridge between dreaming big and achieving results, providing a clear and detailed roadmap to success.