Major Gifts Strategy & Coaching
Giving USA data consistently shows that a small number of major and mega-donors drive the majority of fundraising growth, with top gifts carrying increasing weight in nonprofit success. Major Gift Strategy & Coaching is therefore critical. Ashley|Rountree partners with nonprofit staff and Boards to identify and prioritize high-value prospects, build disciplined cultivation plans, and coach leaders to engage major donors with confidence and purpose. Our donor-centric approach strengthens relationships, increases giving potential, and creates the momentum needed to fund strategic priorities – while supporting long-term sustainability through intentional leadership engagement and broader donor development.
What We Offer
- Major gifts program design or enhancement.
- Prospect identification and strategy development.
- Case for support development, key messaging, and gift policies.
- Move management systems.
- Coaching for staff, Board and volunteer solicitations.
- Leadership gift strategy and preparation.
Why Partner with Ashley|Rountree
We meet you where you are – whether launching a program from scratch or refining an established one – and scale support to your goals, budget, and readiness. Our difference lies in how we partner, how we work, and the experience we bring.
- Holistic nonprofit partnership serving staff, boards, donors, and volunteers.
- From strength to strength – building on what works, not imposing one-size-fits-all solutions.
- Candid, experienced guidance from real-world nonprofit practitioners.
- Right-sized strategies designed for your capabilities.
- Capacity-building, high-ROI support that strengthens organizations long after the engagement ends.
Get in touch
If your organization is seeking fundraising solutions, Ashley|Rountree & Associates is ready to listen. Click here to get in touch with a campaign consultant.