In 2002, Jeff Ashley founded what was originally known as “Ashley & Associates” with his first two clients, The Healing Place, a nationally renowned addiction recovery center and Kosair Charities, one of the region’s top grant-makers to children’s healthcare needs. The mission was simple and focused on providing “nonprofit consulting services for comprehensive capital campaigns, fund development, organizational strategic planning, and corporate philanthropy.” Over the years the company has grown to serve hundreds of organizations, adding a variety of services, and adding dozens of experienced and successful consultants to the team. 

In 2011 the company relaunched as “Ashley|Rountree and Associates” when Mark Rountree joined as partner having known Jeff from their days at University of Louisville.  Since then, the company has continued to grow, helping nonprofits drive to more success and mission attainment, and adding new divisions to accompany Campaigns and Fund Development:  Grant Writing, Planned Giving, Talent and Leadership, Strategic Planning, and Marketing and Communications. Expertise ranges from higher education, social and human services, healthcare and the arts, and includes experience in all nonprofit sectors. Since those early days, the client base has soared to almost 400 nonprofit organizations.

The core mission of the company remains aligned with the original inspiration for Jeff’s vision of service to community, helping nonprofit organizations achieve sustainable growth, and maximizing impact and outcomes for those being served.