Robin Rueff is a seasoned marketing professional with 20 years of experience, having driven success for multiple nonprofit organizations. Her expertise spans visual design, creative direction, brand and organizational strategy, public/media relations, cause-marketing partnerships, social media and digital marketing, journalism, and website development. She has received numerous awards and honors for her leadership and teamwork skills, including the “Membership of Achievement—Personal Development Leadership Award” from the Junior League of Louisville and a nomination for Louisville Business First’s “Forty Under 40.”

Throughout her career, Robin has achieved significant results in various roles, including Director, Digital Marketing and Creative at Blessings in a Backpack, where she oversaw major marketing campaigns that raised awareness and generated revenue for the organization’s mission to provide food for school-aged children nationwide. Her accomplishments include:

• Establishing a strong online presence for all community-led programs. Recently, she completed a website redesign project for blessingsinabackpack.org that optimized user experience and SEO.
• Rebranding a national organization by leading a comprehensive review of brand identity, messaging, and visual assets, which resulted in a refreshed brand that resonated with stakeholders and increased brand recognition.
• Exceeding fundraising goals for one-day giving campaigns like Giving Tuesday, with over $750,000 raised in 2022 alone and over $1 million combined across multiple campaigns. 
• Leading a successful digital marketing campaign with the Buffalo ‘Bills Mafia’ that reached 2.3 billion people and raised over $500,000.

As a consultant, Robin brings a unique blend of creativity, strategic thinking, and technical expertise to help nonprofit organizations achieve their goals. With a strong background in marketing, storytelling, fundraising, and community involvement, she is well-equipped to help client partners navigate complex challenges and develop innovative solutions. 

Robin is excited to leverage her experience to support the success of your organization. With her passion for marketing and nonprofit work, she is dedicated to making a positive impact in the communities she serves.